On September 13, 2011, day one of the BUILD developer conference, Microsoft's Windows President Steven Sinofsky announced the Windows Store app and its features and demonstrated the store. Although the publicly available Windows Developer Preview includes the Windows Store app, it does not function and simply displays a "coming soon" message.
The Windows Store will be the only means of distributing Metro-style apps to users; the official reason is to allow Microsoft to scan apps for security flaws and malware. The Windows Store will take a 30% cut of application sales. Once an application reaches $25,000 USD in revenue, the cut drops to 20%. In-app third-party transactions are also allowed, of which Microsoft does not take a cut. Individual developers will be able to register for $49 USD, and $99 USD for companies.
Similar to the Windows Phone Marketplace, the Windows Store is regulated by Microsoft. Applications must be approved by Microsoft before becoming available on the store. Disallowed types of applications revealed by Microsoft (for Developer Preview) include :
- Apps that contain adult content
- Apps with a rating over PEGI 16, ESRB MATURE 17, or that contain content that would warrant such a rating
- Apps that advocate discrimination, hatred, or violence based on membership in a particular racial, ethnic, national, linguistic, religious, or other social group, or based on a person’s gender, age, or sexual orientation
- Apps that contain content or functionality that encourages, facilitates or glamorizes illegal activity
- Apps that contain or display content that a reasonable person would consider to be obscene
- Apps that are Defamatory, libelous or slanderous, or threatening
- Apps that encourages, facilitates or glamorizes excessive or irresponsible use of alcohol or tobacco products, drugs or weapons
- Apps that encourages, facilitates or glamorizes extreme or gratuitous violence, human rights violations, or the creation or use of weapons against a person or animal in the real world
- Apps that contain excessive or gratuitous profanity
- ↑ Marius Oiaga (2011-10-06). "Get Insight into the Windows Store in Windows 8". Softpedia. http://news.softpedia.com/news/Get-Insight-into-the-Windows-Store-in-Windows-8-226006.shtml. Retrieved 2011-10-19.
- ↑ Bright, Peter. "Win 8 app store revealed: more money for devs, beta in late February". Ars Technica. http://arstechnica.com/microsoft/news/2011/12/win-8-app-store-revealed-more-money-for-devs-beta-in-late-february.ars. Retrieved 6 December 2011.
- ↑ Dana Wollman (2011-09-16). "Windows 8 on a laptop in-depth preview (video)". engadget. http://www.techairlines.com/2011/09/18/windows-8-developer-preview/. Retrieved 2011-10-19. .
- ↑ Tom, Warren. "Microsoft details and demos the Windows Store for Windows 8". Winrumors.com. http://www.winrumors.com/microsoft-details-and-demos-the-windows-store-for-windows-8-video/. Retrieved 19 September 2011.
- ↑ Leblond, Antoine. "Previewing the Windows Store". Windows Store for developers. http://blogs.msdn.com/b/windowsstore/archive/2011/12/06/announcing-the-new-windows-store.aspx. Retrieved 6 December 2011.
- ↑ name="Certification requirements for Windows apps">"Certification requirements for Windows apps". 6 January 2012. http://msdn.microsoft.com/en-us/library/windows/apps/hh694083.aspx.